Live Virtual Webinar • Business Education
Beyond the Certification: 10 Steps to Build a More Profitable CPR Training Business
You learned how to teach CPR. Now it's time to learn how to build a profitable business around your certification.
The Problem
Great Instructor. Unpredictable Business.
You're passionate about teaching lifesaving skills, but nobody handed you a business plan with your instructor card. Maybe this sounds familiar:
- Pricing classes low just to fill seats
- Busy months followed by quiet ones
- Not sure how to approach corporate clients
- Running everything by memory instead of systems
- Unsure how to grow beyond occasional classes
The Opportunity
Start Thinking Like a Business Owner
Your certification is the beginning. When you price with confidence, position yourself professionally, and pursue organizations that need ongoing training, your work can become a steady, sustainable business.
Corporate training, recurring agreements, and government opportunities are within reach — with the right strategy and systems in place.
What You'll Learn
A Practical 10-Step Roadmap
Clear, actionable strategies you can apply to your business right away — whether you're just starting or ready to scale.
Shift from instructor to business owner and present your brand professionally.
Stop underpricing. Build rates that reflect your value and cover real costs.
Attract consistent bookings and turn one-time clients into repeat partners.
Approach businesses and secure recurring training agreements.
Understand how to identify and prepare for government contracting.
Create operations that save time and support sustainable growth.
Meet Your COACH
WHY LEARN FROM MEREDITH?
- CPR Training Entrepreneur Since 2008 — From teaching individual classes to building LifeSource Training School into a business serving corporate and organizational clients.
- 25+ Years in Healthcare & Education — Bringing firsthand knowledge of professional training, workplace needs, and business operations.
- Corporate Training Experience — Built relationships with businesses and organizations providing CPR, First Aid, AED, and workplace safety training.
- Business Growth Through Relationships — Turned one corporate client into repeat business, expanded opportunities, and referrals that secured three additional clients.
- Maxwell Leadership Certified Speaker, Coach & Trainer — Combining leadership development, professional coaching, and firsthand business experience.
- Lessons Learned the Hard Way — From underpricing classes and chasing individual clients to understanding contracts, profitability, marketing, and corporate opportunities.
- No Gatekeeping Here! — Sharing the strategies, resources, mistakes, and lessons I wish someone had shared with me when I was starting out.
I went through it so you don't have to!
Exclusive Attendee Bonuses
Included With Your Registration
The CPR Instructor's Corporate Contract Playbook
A guide to approaching, pitching, and securing corporate training clients.
Profitability Worksheet
Calculate your true costs and set pricing that supports a healthy business.
30-Day Business Growth Plan
Turn what you learn into focused action steps for the month ahead.
Founding Attendee Registration
Tuesday, November 17, 2026
6:30–8:00 PM CST (7:30–9:00 PM EST)
Live & interactive on Zoom
Limited to 30 Participants
Frequently Asked Questions
Is this webinar a good fit for new instructors?
Is this a CPR certification course?
How do I join on Zoom?
What's included in the $49 registration?
Your Certification Is Just the Beginning
Invest in the business side of your CPR training career and leave with a clear plan for growth.
Yes! I'm Ready to Grow My CPR BusinessSave your seat today!